I started at $50
and make $500 per job now
Interview with Mark Fertig - TheLogoMan
Please tell a few words
about yourself, your qualifications and your work history.
I live in Virginia, Near
Washington DC. I'm 29 years old and married to a Graphic Designer named
Josie. She works in a firm in Washington DC. I have worked in a few design
companies, including Supon Design Group in Washington DC, one of the largest
and most famous firms in the world. While there I really learned how to
design. I started using
eLance
about 18 months ago, in order to get some work to fill my spare time while
teaching. I have a Bachelor of Fine Arts and a Master of Fine Arts in Graphic
Design and have taught college for 6 years.
How did you become a a
freelancer? How did the internet help you in this process?
I have always freelanced
in my spare time, but it was always difficult to find work, especially
the kind of work that I enjoy doing: Logos. A friend mentioned eLance to
me and I signed up. When I first started I was only charging about $50
for a logo. Before I knew it, I had so many many requests that I had to
raise my prices. I have been raising them gradually over the months; now
I get $500 per job! What is good about elance is that I can choose the
projects that I would like to do, and say no to the ones I don't want to
do.
How did you win the first
work assignment at elance and how did you manage to increase your earnings
at the marketplace?
When eLance first started,
sellers could place a "fixed price" listing where for example it would
say in your profile that you charge $50 for a logo. Then buyers could select
you directly without any bidding as part of the process. My first job was
a logo for ShopBaskets.com.
Do you advertise your
services elsewhere on the internet? Do you use other freelance marketplaces?
I only use eLance
to get work, but I am hoping to get my web page up and running soon at
markfertig.com.
I also get a lot of "word of mouth" jobs, where a past client has recommended
me to a friend.
Tell a few words about
organizing your work. Do you share assignments with others or do everything
on your own, how much do you work a day, your schedule, etc.
I like my job because I
am able to do most of my work at night and sleep during the day. I am a
night person! I do most of my work myself, but I will occasionally hire
someone to help me when I get really busy. I have a group of 5 people that
I will select to help me depending on the type of help I need. My workday
is 8-12 hours per day; but I get to choose when those work hours occur.
One drawback is that I usually work 7 days a week, and clients expect that
you will work over the weekend. My phone is always ringing.
Do you think it makes
a difference where you and the buyer of your service live, or geography
has absolutely no importance today?
Geography does not make
a difference. I have worked with buyers in 10 different countries and all
over the U.S. I really enjoy that part of my job.
Do you miss personal interaction
with your clients or telecommunications technology totally make up for
it?
I do miss meeting with my
clients face-to-face. Sometimes I think that I have to do extra work because
I am not there to explain my designs as thoroughly as I would like!
How does the fact that
you work at home affect your lifestyle?
It affects my life a great
deal! I am able to go play golf whenever I like. If I have to take a day
off, I am the boss and can do so when I want. When I do take a day off,
it's always a struggle to catch up on my missed work though!
What would you suggest
to people who want to start a freelance career / want to work independently
from home?
I wrote a big article that
provides advice for people wanting to start out. You can see it at eWorkingWomen.com.
I also designed the logo for that site. My best advice however is: If you
want to be a Graphic Designer and work for yourself like I do; then make
sure that your talent and abilities as demonstrated in your portfolio are
good enough to get clients and keep them. If you want to do this, you must
be prepared to charge low prices in the beginning to get work and provide
extra services in order to make your clients happy. Reputation is very
important. Most of my work comes from word-of-mouth as I mentioned above.
It is very important that I do my best to make all of my clients very happy!
Links:
Mark
Fertig's Web Site
eLance.com
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